A Common Facebook Marketing Mistake

Target your Facebook ad audience based on your bot's users. If you are looking for people to purchase items from your eCommerce store - and you have an audience of 1000 people who have reached the thank-you page on your website (indicating that they have purchased), then that would be the strongest audience to use in that case.

But a major drawback of using the pixel or app events as your source is that this will only capture customer information after it's built into your site, meaning it will take some time to build an audience if you don't already have a pixel on your site or mobile app (depending on your sales volume).

With data you've uploaded you can select and refine your target audience to be very specific to your customers (and types). Depending on the size of your video audience, that custom audience can be a small group. If you start at 10%, you will be maximizing the possible Reach, as the audience size will be much larger.

Targeting existing and previous customers is one of the best targeting techniques for improving ROAS - where possible, I will always look to include this targeting option in my campaigns. Now that you know how to set up and use Facebook Lookalike Audiences, it's time to start implementing them as a routine part of your Facebook Ad strategy.

Use the slider to select the size of the audience. The only difference with targeting to an existing contact list is that you're sure your audience is familiar with your brand (as they've engaged with you at least once before). It's impressive that we can target consumer audiences in this way nowadays.

They allow advertisers to upload selections of their own customer databases, such as customer email addresses, which Facebook will use to find similar profiles to target with ads. A Facebook Lookalike Audience is a way to target new customers who are highly relevant to your business due to their similarities to your existing customers.

When performance is driven primarily by an intent pool, not broader characteristics of the target audience, once it is exhausted, Facebook will perform like standard display media. Facebook will allow you to use a source audience of as few as 100 people, but bigger numbers increase the likelihood that the data will be relevant, so my recommendation is at least 1,000.

It's important to remember that your Lookalike audience will only be as strong as your Source Audience. Go ahead and comment below with your experiences with lookalike audiences and let me know if you have seen good results like what I experienced. When you're mapping out your Lookalike strategy, always start with a 1% audience since it's going to be the most relevant.

One of the ways you can maximize your ROI with Facebook advertising is through the clever use of custom and lookalike audiences. We're confident that the combination of Prediction Manager with our Facebook Custom Audiences integration will allow you to identify and employ the types of predictions that are most valuable to your business, generating significant lift.

This feature is great to find new relevant audiences, and increase your campaigns exposure. Either way I find this approach can greatly improve the efficiency of wider lookalike audience targeting and bring more of the right people into your audience pool. For example, you can take a group of users in Finland and use them as the basis of a South African Lookalike Audience.

Lookalike is an advanced targeting option by Facebook and requires a reasonable amount of data before it becomes available and effective. Simply upload a seed audience, Facebook then finds these individuals' profiles, looks at their interests, and finds users with similar interests, behaviors, and demographics.